Political and legal forces the past ten years have brought enormous political changes to this world, changes that are affecting the global marketing operations of global firms. Volume 33, 2020 vol 32, 2019 vol 31, 2018 vol 30, 2017 vol 29, 2016 vol 28, 2015 vol 27, 2014 vol 26, 20 vol 25, 2012 vol 24, 2011 vol 23, 2010 vol 22, 2009 vol 21, 2008 vol 20. A familiarizes readers with global marketing and the global business environment marking the 20th anniversary of this series of textbooks, this ninth edition of global marketing builds on the tradition and successes of previous editions. Worldwide peace is possible due to interdependency among countries of the world.
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